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M-Audio Rocks the NAMM Show

M-Audio Rocks the NAMM Show
From dynamic demos to appearances by Chicago's Jason Scheff, DJ Revolution and many more, the M-Audio booth pulsed with activity
From January 18-21, M-Audio kept the NAMM crowd buzzing with non-stop action. By teaming up with sister Avid companies Digidesign and Sibelius in a brand-new booth, we delivered more products, demos, workstations and artists than ever before. While the Main Stage rotated star-studded product presentations, M-Audio’s Torq Lounge served up a slew of hot DJ performances. A variety of smaller theaters and hands-on workstations allowed attendees to experience the latest technology for themselves. If you couldn’t make it, this report from the show floor is the next best thing.






On the Main Stage

Los Lobos impress the NAMM crowd with their dynamic blend of blues, rockabilly, jazz and Latin-influenced music.

Chicago’s Jason Scheff is joined onstage by Keith Howland (guitarist/singer; Chicago), Loren Gold (keyboardist/musical director; Taylor Hicks, Hilary Duff) plus pop/rock duo Evan and Jaron.
Singer/songwriter Lisa Loeb captivates the crowd with her effervescent personality and beautiful melodies.
   Grammy-nominated recording artist/producer Vikter Duplaix performs with Kenneth Crouch (keyboardist/musical director; Lenny Kravitz, Eric Clapton) and Satnam Ramgotra (multi-percussionist; Beck, Sting, Seal).
DJ Revolution—known for holding down the decks on L.A.’s popular radio program, The Wake Up Show—shows off the power of Torq.   Berklee School of Music professor Chris Buono and legendary guitarist Vernon Reid (Living Colour, B.B. King and The Ramones) demo M-Audio’s GuitarBox package.
 
M-Powered guitarist Peter Stroud (Sheryl Crow, Don Henley) jams with Chris Buono to show off the GuitarBox.   Special guest DJ Raphiki (L.A.’s Power 106) shows off Xponent with M-Audio’s Shawn Parker.

In the Torq Lounge

Diversely talented DJ, producer and label founder Junior Sanchez rocks Torq Xponent.

  
DJ Revolution, an early adopter and outspoken Torq advocate, shows off his famed scratch skills.
On-air personality and premiere spinstress DJ Dimepiece lights up the stage.   edIT and Ooah of The Glitch Mob use Torq in AMPutate mode.
M-Audio’s Chad Carrier and Kero demonstrate what’s possible with the new Torq Xponent system.   (a)pendics.shuffle uses Torq’s internal control mode to unleash his sound.

Johnny Juice (Public Enemy) takes command of the decks with Torq Control Vinyl.
DJ Heather displays her skill on the CDJs.
Aloe Blacc sings through Torq via the SoundCheck mic.   L.A.’s DJ Suprema One performs a James Brown tribute set on turntables.
 
Crowds pack the lounge throughout the show.    

Around the booth

M-Audio teams with Digidesign and Sibelius to put on the best NAMM show to date.
Multi-talented producer/performer Taylor McFerrin beat-boxes in the Electronic Music Production theater.
Attendees pile into the Electronic Music Production theater and learn how to remix with Torq and Pro Tools.   Crowds pack the hands-on workstations and mini-theaters shared with software partners iZotope and Way Out Ware.
An attentive group learns how to use Pro Tools for songwriting and recording at the Creative Tools for Guitarists theater.   Michael Fash demonstrates how the NRV10 FireWire analog mixer is the perfect tool for bringing your studio tracks to life onstage—and much more.

M-Audio’s Greg Williams explains how GuitarBox—the combination of Black Box and Pro Tools M-Powered—is the ultimate tool for recording and performing guitarists.
A variety of hands-on stations demonstrate the versatility of Pro Tools M-Powered and the compatible M-Audio hardware options.
 
Attendees of all ages check out Torq Conectiv in combination with a pair of turntables and Torq Control Vinyl.    

Gear, gear, everywhere

Our new digs provide plenty of room for displaying the extensive product line—including a broad range of keyboard controllers to suit every kind of user.
Dealers pause to discuss the new products displayed outside M-Audio’s Torq Lounge.
M-Audio’s best-selling monitor collection has expanded to include the flagship EX Series EX66 plus the new Studiophile AV 40 and AV 20 multimedia speakers.   Our award-winning mic and preamp collection provides a solution for every recording application.
A show attendee considers M-Audio’s extensive line of FireWire-, USB- and PCI-based interfaces.   Singer/songwriter/actress Bird York stops to chat with M-Audio marketing director Adam Castillo.
 

M-Audio’s Steve Nalepa snaps a pic with hip-hop phenom Phoenix Orion.
 

M-Audio takes over NAMM

Digidesign’s side of the booth showcases the EX Series EX66 monitors and Axiom keyboard controllers along with Digidesign consoles.
M-Audio partners with Ernie Ball to provide Black Box units for the company’s guitar kiosks.
You’re welcome!   Another booth showcases M-Audio’s BX5a monitors and Oxygen8 keyboard controller.