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Expomusic Brazil 2007

Expomusic Brazil 2007
M-Audio brings new products and dynamic artist performances to Latin America's largest music trade show
Expomusic—the largest trade show in Latin America—rocked Sao Paulo harder than ever in its 24th year. From September 26-30, the highly successful event attracted 60,000 visitors and reported a 20% increase in sales activity over the previous year. M-Audio was proud to send Chris Adams, Director of International Sales, and Alejandro Sarmiento, South America Public Relations, to participate with sister company Digidesign and distributor Quanta Music.

Quanta Music demonstrated its prowess as a leading music technology distributor with an impressive booth featuring a constant rotation of M-Powered artist demos. Thiago Pinheiro, Rafael Bittencourt, DJ Patife, Marcelo Gallo and other luminaries appeared on the booth’s two stages to share their music and technology expertise with the crowds.

One of the major event highlights was the Guitar Battle, which was organized by www.guitarbattle.com.br along with Quanta and M-Audio. The event brought many talented artists to the stage to play their tunes using M-Audio’s Black Box Reloaded interface with built-in effects. At the conclusion of the five-day event, the finalist took home a GuitarBox Pro bundle, the runner up won a Black Box and the third place spot earned a JamLab. An amazingly talented 16-year-old contestant also walked away with an M-Powered sponsorship.

From expanding our artist roster and wowing the crowds with new gear to further strengthening our partnership with Quanta Music, M-Audio deemed Expomusic Brazil 2007 a great success.